Thursday, July 22, 2010

Meeting at the Office

The fruits of our hard work in finding the studio immediately began to pay off. It wasn't long before we started bringing certain people of interest by the studio and began to explain to them what our entire mission was for starting this radio station. The idea of Internet radio is so conceptual and difficult for people to get their minds around, that having a tangible base of operations that was as impressive and attractive as this studio was critical in our early development.

When people started coming by the studio, they were instantly impressed. It's difficult not to be. With the huge picture windows facing South Main Street, the built-in recording booth, and the multi-layered conference room with roof access, this studio could easily be located in the East Village of New York and fit right in. The only difference is that it would be tens of thousands of dollars a month for rent. We're certainly not paying that here.

Once we acquired the studio, it served as a critical meeting place and gave us instant credibility. It became a functioning work environment. The first real example of that was our ads on Craigslist. The first were for Fall River, New Bedford, and Brockton; second were for Cape Cod; and the third were for Providence. The response was fantastic - potential talk show hosts, advertisers, and people looking for promotional work all came through. We had cold beverages and - some of Fall River's finest food - Marzilli's grinders for everyone.

With the radio station broadcasting then in Joe Correia's studio basement, it was important that we had this studio as a showpiece for poeple looking to get involved. We were honest and upfront to all interested that we couldn't pay anyone's salary. But for people interested in hosting a talk show, if we liked them and saw them as a benefit, then they'd have an opportunity on our station. For sales people, we started out giving them 30% for any advertising revenue they brought in. For potential hosts, it was about opportunity; for sales people, it was about commission. That was enough (thank God). We currently have sales people working for us now from those ads. Our talk show line-up has been filled from 7am - 7pm Monday - Friday with people who have also responded.

Our ads on Craigslist were different. We stated that we couldn't pay, but you would have the opportunity to make money. We also stated that no squares need apply. We need a loose, creative, and tolerant environment at Hurricaneradio.net, and we made that perfectly clear to those interested.

I think you will enjoy our daily talk line-up, and you'll be impressed with our eye for talent and our ability to convince people to believe in our mission. I can promise you one thing: we will be good from the start, and we will get better every day, every month, and every year. There will be no half-steppin' at Hurricaneradio.net.

1 comment:

  1. I read this crap and I actually feel sorry for you...."eye for talent?"...at least you won't have to play rock music on a non-stereo AM radio station any more bewteen breaks..WTF!

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